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Pages and Files
Community Foundation of Santa Cruz
Leveraging Social Media
Philanthropy and Foundations
Data Visualization for Nonprofits
Peer Learning Groups
Friending the Finish Line
Measurement and Social Media
TechSoup Social Media 101
Beth's Big List
of Tool How-Tos
TechSoup Community Team Wiki
Social Media Strategy Principles
Beth's Big List
Tools, Tools, Tools
Google keyword tool
Trellian keyword discovery
Google Webmaster tools
(it's a good way to find out how Google perceives your site
(allows you to compare popular phrases — you can see which terms are popular by state or region, and you can even look back at specific date and see what was popular a year ago)
Search based keyword tool
(a high-end competitive information tool)
(searches multiple databases: global premium, historical global, international, news, shopping, eBay. By entering a key phrase, you can see questions related to the search term, which helps you come up with new content ideas.)
(via JD Lasica "
Keywords and Keyword Marketing
An RSS Reader will make it very easy for you scan the results of your searches on Twitter, Technorati, and Google Alerts.
many other readers
- here's a comparison of features from Wikipedia
For tutorials and tips for using your
Monitoring Tools: Basics
Just starting out? Use these four listening tools.
are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe through email and RSS. Many people use their RSS readers to view these alerts and PR agencies use alerts to track their campaigns. You can monitor a news story, keep current with your industry and competitors and see who is writing about you.
How to Set Up Google Alerts
If google alerts walks the plank, check out
Facebook Monitoring Tools
You use tools like
Facebook Open Search
to search public information on Facebook to see if people are talking about your organization. Use this information to shape your content strategy.
Twitter Monitoring and Analysis Tools
The most valuable part of Twitter is using it to listen.
How To Set Up A Nonprofit Listening Post on Twitter
Grabs hashtag, phrase, etc and dumps into a google doc spreadsheet
list of Twitter Tools
Use SpreadSheet Aerobics
to help you save time and here's a
If you want to explore other tools, this article "
40 Social Media Dashboard Tools
" is an excellent resource.
Other Free Monitoring Tools
Who Is Talking: My
of this tool
Who Shared Your Link?
allows users to upload and distribute video to the top video and social-networking sites, such as Vimeo, Crackle, Revver, Dailymotion, and YouTube, while vastly simplifying the task of tracking video-views data, ratings, and other key statistics—all of which are warehoused and exportable in the upper-tier paid version of the service.
**195+ Social Media Monitoring Tools**
: A compilation of links and reviews by Sales Rescue Team and TJ McCue.
Tools to Find Influencers
for all platforms
Traacker and how to use it
Twitter/Social Network Analysis Tools
There are some free tools that can help you
your Twitter network or do
quasi social network analysis on Twitter
. Here’s a few that I’ve used.
Twitter Visualization Tools
Use Friend or Follow
to download a spreadsheet of followers. Sort the information to find influencers and people to get to know. This works best if you have small network.
can help you identify people who are influencers. I wrote about
I did last year using this tool. One problem is that it doesn’t analyze your network in real time. You submit the userid and then have to come back a few days later unless it is already in the database.
is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Run the
to help you identify influencers.
lets you analyze cross over between your Twitter network and another Twitter user. This can be useful to find potential collaborators.
helps you visualize who is interacting with you around which hashtags. It shows nodes on your network. There is not information about what exactly how the drawings are created though.
allows you to search your followers on Twitter by keyword, manage who you follow, quickly see who is following you and if it is mutual, keep notes on your followers, export the people that you follow or who follow you (up to 5,000) and more. This is a great tool to manage your followers and find people quickly.
Created by a
, a self-described “
,” this FREE software works as an add-on template in Excel, allows you import data from Twitter, Flickr, YouTube, and Email and create social network analysis maps. It doesn’t require that you know a programming language, although you need to understand the basic vocabularly of social network analysis and how to
translate this to your social media strategy
You can look at both
to get a feel for how engaged a particular user is with their community. Take all single-score metrics with a grain of salt as to actual influence, but they can give you an idea if a particular user is active.
Twitter Search into
that track more than two months on Twitter
-- the winners
vis Janet Fouts and via Avi Kaplan,
Doesn't let you search public tweets for keywords and phrases, but you can see past tweets for a specific twitter user way further back than twitter web will show you.
(30 day free trial) lets you track the past 1,000 days of Twitter
(free trial) helps you track a tweet's reach, and orders your followers by their follower count
(free to measure 1 term, paid plan starting at $5/month) puts all of your social media data into an excel doc and produces really good graphs.
And finally, an
showing many other tools related to Twitter.
helps you figure out the best time to tweet.
There’s are more Twitter tools to explore
A Few Good Facebook Analytics Tools
All Facebook Stats
List of best social analytics tool 2011
Social Media Management Tools
Free and easy tool to aggregate conversations on your social outposts in a single scheduled email.
thread from my Facebook Page about how folks are using it. Read Manny Hernandez
: Free dashboard tool heard about it from
Facebook Post Scheduling
See James Young
guest post on Beth's blog
helps manage posts, analytics, and customer-engagement programs across multiple channels and creates custom landing pages for social media assets.
links multiple Facebook communities, manages accounts, and provides reporting and analytics tools as well as a suite of applications that allow brands to better manage, moderate, schedule, and automatically publish across Facebook and Twitter.
helps manage multiple social media accounts across both Twitter and Facebook with a team of people. It also includes some analytics. Now had
scheduling features built into dashboard
helps companies implement their business strategy in social media with social-networking software that offers content management and real-time insights, all in one social hub.
Professional Listening Tools
review from TechCrunch
Listening in a Blizzard
by Beth Kanter
Top 10 Reputation Tools Worth Paying
For by Dan Schwabel, Mashable
from Forrester on Listening Platforms
Other Listening tool tips
8 ways to get the most from listening tools from Liz Strauss
How To Stay Informed on CTC VISTA Using RSS and Google Alerts
by Morgan Sully, CTC VISTA Project (specific to this org, but can be used anywhere)
Top 10 Free Tools for Monitoring Your Brand’s Reputation
by Dan Schwabel, Mashable
The Art of Listening
by Brian Solis
How Does Your Nonprofit Listen?
David Neff, FiSpace
Social Media Monitoring
Book by Murray Newlands
Social Media Analytics Tools
14 Tools to Measure Your Social Media Influence
20 Tools To Measure Social Media
(30 day free trial) is a "platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once"
(30 day free trial) is really great if you need to measure your website in real time. See the
for a live demonstration.
(30 day free trial) is similar to bit.ly tracking, but integrated with Google Analytics.
allows you to compare blog subscriber stats with anyone who uses Feedburner.
lets you automate some of your YouTube tracking.
is helpful visualizing common themes that come up in the comments/tweets about your organization.
helps you track the virality of signups for a single event (if you use Plancast)
7 Free YouTube Tools
Five Sites to Find Free Photos
Text Over Image Tools
on PC, it is web-based and super simple and you don’t even have to create an account.”
, a chrome extension
for mobile phones
More Tool Lists
Social Media Tools
help on how to format text
Turn off "Getting Started"