Building A Social Media and Facebook Strategy

hosted by the Community Foundation Santa Cruz County, with partial support from the David and Lucile Packard Foundation
September 16, 2011

Instructors: John Kenyon and Beth Kanter

Description
Pre-Survey

Learning Objectives:
  • To understand how to write a simple communications plan
  • To understand of effective web site and email practices
  • To understand how to apply basic techniques of measuring activity on web site/email
  • To understand how to apply the basic principles of effective Facebook to support a simple integrated communications plan




9:30-10:00
Introductions and Icebreaker


10:00-11:00
Online Communication Basics: website & email
  • Connection to overall communications
  • To understand multi-channel, online ladder of engagement
  • To understand the basics of website and email
  • To understand the basics of analytics

Resources
Idealware: Email Software Report

11:00-11:15
Break

11:15-12:00
Creating an Online Communication Plan

12-12:30
Lunch




12:30-1:30
Principles of Using Facebook Effectively for Nonprofits - Part 1


1:30-1:45
Break

1:45-2:45
Principles of Using Facebook Effectively for Nonprofits - Part 2

2:45-3:00 Closing and Reflection

Peer Group Sign Up



John Kenyon: Materials
Slides: CFSCC SocMed Strategy Slides.pdf
Handouts: CFSCC SocMed Strategy Handouts 1.pdf



Beth Kanter: Materials
Slides: CFSCC Facebook Principles-beth.pdf
Worksheet and Notes: handout.pdf
Sample Policy
CFSCC_SocialMediaPolicy_example.pdf


Facebook Links and Resources





User Statistics
Check Facebook
http://www.checkfacebook.com/

Nielsen Social Network Report, September, 2011
http://blog.nielsen.com/nielsenwire/social/

Facebook 2011 Demographics Revisited
http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statistics

Pew Internet: Social Networks in Our Lives
http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary.aspx

Principles
How Networked Nonprofits Use Facebook
http://www.bethkanter.org/facebook-smartly/

Step by Step Practices
http://socialmedia-strategy.wikispaces.com/Facebook