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Community Foundation of Santa Cruz
Leveraging Social Media
Philanthropy and Foundations
Data Visualization for Nonprofits
Peer Learning Groups
Friending the Finish Line
Measurement and Social Media
TechSoup Social Media 101
Beth's Big List
of Tool How-Tos
TechSoup Community Team Wiki
Social Media Strategy Principles
Social Media Policy
Social Media Policy
"Trust is Cheaper Than Control"
that lead to these insights
What is in a social media policy for a nonprofit?
Your policy should have two sections:
(1) Guidelines: This section should be one or pages that summarizes how your organization can be more effective at using social media. It should not be about control, but more on how to use the tools effectively. It should lay out parameters around organizational and personal use.
(2) Manual: This section refers to your social media plan, includes best practices on using social media with specific examples. Many organizations use it as part of their training.
What is the process for creating the policy?
If your organization is still grappling with fears and concerns, you may need to have a couple of meetings to discuss these issues. Here are
You need to determine the following. If your nonprofit is a large organization with many staff, you'll want to consult with HR, Legal, IT, and other key departments. You may need a couple of meetings to discuss and review the following:
Do you need a social media policy?
Who should be involved writing the policy?
Who will vet the policy?
Don't reinvent the wheel, borrow from other policies (a good starter tool:
Social Media Policy Tool
) and you can also review a couple of
examples of Social Media Policies
developed by nonprofits.
See more advice
What are some tips about actually writing the document?
this handbook to help you think through the policy
Strike the Right Tone:
Use bullet points
Light, Casual Tone
Avoid punitive language
Keep it short and easy to implement
Here is an example about to organize your guidelines:
Kirstin Beardsley - Setting the Boundaries: Developing Social Media Policies for Your Organization
Preamble: What the policy covers
Section 1: How your organization uses social media
Section 2: Link social media to your values and culture
Section 3: The Policy
Section 4: Consequences & discipline
Who to contact with questions and concerns
List of Policy Points as Tweets
AARP Social Guidelines
2013 Articles on Social Media Policy
Training, Education and Enforcing
How will you roll it out?
What kind of training is needed?
Why Your Social Media Policy Needs An Annual Update
Ten Tips for Writing Your Social Media Policy
Specific Examples and Advice from Nonprofits
Children’s Hospital L.A.
encourages patients and families to tell their stories on the hospital website. The way they work within HIPPA rules is by employing a 3-step process where the person submitting the story must:
57 Examples of Social Media Policies
by Dave Fleet
Examples of Social Media Policies
by Beth Kanter
Social Media Policy Tool
Jennifer Jone's Curated List of Policy Advice and Examples
Social Engagement Handbook 2.0
Nonprofit Case Studies and Advice
Red Cross Social Media Policy Case Study
Should A CEO Remove Burning Man Photos from Facebook?
Social Media Policy: Don't Moon People With Cameras or At Least Hide Your Face While You Do It
Tweet Freely: Your Social Media Policy and You
Hippa and Social Media: What You Need To Know
Social Media, Risk, and Policies for Associations
Does Your Social Media Policy Violate Federal Laws?
Ford Social Media Guidelines
More Tips and Advice from Corporate Sector
SNCR Best Practices for Social Media Guidelines
7 Critical Questions To Ask About Developing a Social Media Policy
Ten Must-Haves for Your Social Media Policy
Collection of Ongoing Articles
from Scoop It
Additional Policies To Consider
Nonprofits, Young People, and Social Media Policy
Young People and Privacy and Social Media
(Read the comments)
Katie Bacon Blog
2013 discussion on Facebook
Here are some resources for kids’ safety online
Stay Safe Online
FEMA Guidelines for Kids
Get Net Wise
Nonprofits and Sensitive Issues: Domestic Violence, Suicide Prevention
Facebook Safety Board/Questions related to Domestic Violence
Next Door Solutions
of warning on the FB Page
National Association of Social Workers
Web Site/Code of Ethics,
Technology Safety Planning for Survivors
Social Network and Privacy Tips for Domestic Violence Services
For licensed counselors maintaining their own page:
Policies for LinkedIn Endorsements -
LinkedIn Referral Policies
Should LinkedIn References be Covered By HR Policy
LinkedIn Recommendations or LinkedIn Lies
Discussion and Advice on Google +
Facebook - Privacy Settings
A Step-by-Step Guide
Policies for Facebook - More for User Guidelines
There is also a need for online
community participation guidelines for Facebook
. These can be a
brief and simple
reminder about civility and respect and
deleting in appropriate comments
Advice dealing with negative comments:
help on how to format text
Turn off "Getting Started"