Effective Social Media Strategy and Powerful Tactics for Networked Nonprofits

This one-day interactive social media strategy master class and practical mini-workshops presents some of the crucial elements of using social media effectively in your nonprofit. Trainers include Beth Kanter, Visiting Scholar at the David and Lucile Packard Foundation and co-author of The Networked Nonprofit, and some of the leading experts in social media and communications for the nonprofit sector. You will leave armed with many insights and practical tips to get powerful results.
Program outcomes:
  • Guidance on developing an effective integrated social media strategy to support your mission
  • Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice
  • Best practices for effective use of common social media tools: Facebook and Twitter.
This program is brought to you in partnership with Thrive, The Alliance of Nonprofits for San Mateo County and with the support of the David and Lucile Packard Foundation.

For your organization to get the most out of the day, we recommend sending 2 people from your organization.

Social Media Master Class
View more presentations from Beth Kanter


9:00- 9:30 Welcome and Networking Activity
9:30- 10:30 Part 1: Becoming A Networked Nonprofit, Beth Kanter
10:30-10:45 Break
10:45-12:00 Part 2: Becoming A Networked Nonprofit: Part 2
12:00-1:00 Lunch (Included)
1:00-2:30 Mini-Workshop Break Out Sessions (choose one)
  • Facebook Best Practices
  • Integrated Content Strategy
2:30-2:45 Break
2:45-4:15 Mini-Workshop Break Out Sessions (choose one)
  • Twitter Best Practices
  • Social Media Measurement: Tools and Tips
4:30-5:00 Closing, Reflection

Mini-Workshop Descriptions
Each mini-workshop will cover a focused topic and will be packed with practical and tactical tips and techniques to help your organization master its social media strategy.

Twitter Best Practices for Nonprofits

Twitter is a powerful tool to drive word of mouth and supercharge your marketing strategy. But an effective Twitter requires a thoughtful approach. This session will cover best practices in setting up your presence, figuring out what to Tweet, building up your following, and how to evaluate your success.

Presenter: Susan Tenby, Community Director and leads the social media team at TechSoup Global

Integrated Content Strategy

This session will cover best practices for planning and implementing an integrated content strategy . Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media. This session will share techniques and tools for making that process efficient.

Editorial Calendar Template
Content 101

Presenter: Holly Minch, nonprofit communications consultant and principal, LightBox Collaborative

Facebook Best Practices

This session will teach you the best practices for the ultimate nonprofit Facebook page. How to design, recruit fans, drive offline actions, content strategy, and measurement techniques. The session will also cover how to use events, and Facebook ads to drive engagement.

Presenter: Janet Fouts, social media coach, speaker, entrepreneur and author of Social Media Success!

Measurement mini workshop
View more presentations from Beth Kanter

Measurement is not Counting: Social Media & Return on Investment

This session will address how to measure social media return on investment – how to answer the question from board or executive director, “Is It Worth It?” It will provide frameworks and practical tips to measure and refine your social media tactics and an overview of various measurement tools.

Presenters: Beth Kanter and JD Lasica, founder of Socialbrite.org, social media expert

JD's presentation and materials are here and here.


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