Workshop Description


Social Media Workshop
Beth Kanter, Beth’s Blog

Sponsored by Nasscom Foundation

Agenda for February 12, 2010


Goals

  • Experience a social media strategy brainstorm that integrates social media with overall communications plan and Internet strategy
  • Address organizational culture and capacity issues that often arise when a new technology is introduced
  • Answer tactical questions as they arise

10:30-11:30 am
Introductions: Just Three Words

Stand-up, Sit Down if you have used
Share Pair:

· Personal Experience
· Corporate Use for Marketing
· Corporate Use for CSR
Spectra Gram:
Social Media Is A Waste of Time


11:30-12:30
Principles of Using Social Media Effectively
What is translates from the US to India? What doesn't?

12:30-1:15
Small Group Work
Introduction to the Game


1:15-1:45
Report Out

1:45-2:00
Reflection
One small step

Book Raffle/Winners

Rajeshree Dutta Kumar, Centre for Science, Development & Media Studies - rajeshree@csdms.in
Trust Agents by Chris Brogan

Pranay Swarup, NASSCOM Foundation - pranay@nasscomfoundation.org
Social Media Best Practices by Janet Fout

India NGO Social Media Resources